Mylee is a premium at-home gel nail polish brand that has expanded from nails to hair removal, lash and brow products.

Nail art is a go-to look and a classic favourite for die-hard fans. However, to achieve this consumers are often met with challenges, like lack of time. Expanding into nail stickers was the natural solution for this problem.

Between 2023 and 2024, I designed limited-edition nail stickers based on cultural trends, national holidays and consumer research. A few of these were developed as part of a pack that included two shades the stickers could be paired with. Others were created as a single pack held in generic packaging as a permanent range.

Developed from concept through to main production with the supervision of the Head of Design and Head of Brand at HSNF Ltd.

Illustration / Packaging