With the increase of eco-conscious consumers, so is the demand for more sustainable products in the market. Evolve is exactly that, a perfume brand using eco-friendly packaging materials and natural fragrance formulations.

The aim of this project was to design a logo and packaging that was both aesthetically clean but also educational for consumers so that it would be easily understood. A brand book was also developed in collaboration with the marketing team to further communicate what Evolve stands for.

Developed from concept all the way through to production with the supervision of the New Product Development Manager.

Available in Poland

Logo Design / Packaging / Branding / Marketing

Inspired by The Great Gatsby, this perfume and body mist range were designed with luxury in mind. Influenced by the art deco aesthetic of the 1920s, both the logo and packaging were designed to fit the era and give a vintage feel to the whole brand.

The name ‘Aoura’ was born when finalising the variant colours and fragrances to complete the experience. The combination of scents used in each variant brought a sense of mystery, hence the name.

Developed from concept all the way through to production with the supervision of the New Product Development Manager.

Website: aouralondon.com
Available in Boots

Logo Design / Packaging / Ad Campaign / Branding / UX/UI

Scentology is a carefully crafted blend of complex and enriching fragrances, made for young yet mature consumers. The brief was to design both a bottle and carton to express the simplicity and elegance around the fragrance blends.

Developed from concept all the way through to production with the supervision of the New Product Development Manager.

Available in Boots

Packaging / Marketing

Working as the lead designer developing custom merchandise for Cheryl’s new single, Love Made Me Do It.

The range featured her lyrics and a bespoke logo printed onto premium unisex garments. In addition, a website was created where these would be available for sale for a limited time.

Custom Merchandise / Logo Design / UX/UI

Gina & Skinner is an e-commerce store that provides cashmere, hammam towels and luxury soy candles. This project involved creating a full rebrand including a new logo, print material, and a website redesign.

Website: ginaskinner.com

Branding / Visual Identity / UX/UI

Fun Fonts is a letter stamping set used primarily by cake decorators worldwide.

The challenge was to create a friendly yet informative box to appeal to a younger audience, along with a logo and promotional material for social media.

Developed from concept through to final production when working at PME as part of their Design team.

Website: pmecake.com

Logo Design / Packaging / Marketing / Art Direction